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Η συστηματοποίηση των εμπορευμάτων και η προώθηση προϊόντων αποτελούν δύο αποτελεσματικά εργαλεία στο χώρο του λιανικού εμπορίου, προσφέροντας στις εταιρείες τη δυνατότητα να επικοινωνούν